Rapid Growth Case Study
Discovering Product and Brand Presence in Electronics Retail
Challenge
A UK consultancy, working for a global telco provider, needed to understand the selection and in-store path-to-purchase of smart devices in specific retail chains across the US.
Solution & Impact
In 2 weeks, Premise conducted mystery shopping at more than 200 stores, capturing data and photos reporting on merchandising displays, customer experience, and more. The customer was able to present this high-quality competitive intel to their client, and subsequently ordered another product presence task in Europe.
Highlighted In-Store Solution
Rapid Growth
Identify outlets that sell competitor products – but not yours – to generate immediate leads and new opportunities.
Product Presence
Confirm which products are available to shoppers at the time of store visit, from brand level down to SKU level.
Cooler Product Assessment
Understand share of cooler by product and assess cooler and display purity.
Cooler Presence & Type
Establish the presence, positioning, type and characteristics of coolers.
Store Detail
Identify products and gain rich attribute and appearance data about them.
Storekeeper Interviews
Conduct interviews with staff on a range of topics.