Execution Insights Case Study
In-Store Visibility For Small to Medium Retailers in Kenya
Challenge
A global soap manufacturer needed visibility into the performance of a newly-launched product in small and medium traditional retailers in suburban and rural areas across Kenya.
Solution & Impact
In a few days, Premise visited 75 retailers across western Kenya to document stock availability, pricing, retail execution, and shopper sentiment — giving the customer actionable visibility into shelf placement and product distribution.
Highlighted In-Store Solution
Execution Insights
Discover immediate fixes to your retail execution with actionable, verified, same-day data from your most important outlets.
Product Presence
Confirm which products are available to shoppers at the time of store visit, from brand level down to SKU level.
Product Pricing
Understand the exact selling price and any available price promotions and types for a product.
Point of Sale Material
Confirm the presence, placement and visibility as well as execution of Point of Sale Materials.
Product Positioning
Understand where in the store the products can be found.
Cooler Product Assessment
Understand share of cooler by product and assess cooler and display purity.
Cooler Presence & Type
Establish the presence, positioning, type and characteristics of coolers.