Execution Insights Case Study

Developing a Premium Brand With Shopper Insights in Thailand


A multinational food company needed to understand customer attitudes in Thailand toward specific brands of baby formula to assess how the market would respond to a new product.

Solution & Impact

Premise gathered sentiment data from Contributors who had children and asked them to report on stock availability from stores. The customer learned of a significant margin in price flexibility, allowing them to develop a more premium product.

Developing A Premium Brand With Shopper Insights in Thailand

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Highlighted In-Store Solution

Execution Insights

Discover immediate fixes to your retail execution with actionable, verified, same-day data from your most important outlets.

Product Presence

Confirm which products are available to shoppers at the time of store visit, from brand level down to SKU level.

Product Pricing

Understand the exact selling price and any available price promotions and types for a product.

Point of Sale Material

Confirm the presence, placement and visibility as well as execution of Point of Sale Materials.

Product Positioning

Understand where in the store the products can be found.

Cooler Product Assessment

Understand share of cooler by product and assess cooler and display purity.

Cooler Presence & Type

Establish the presence, positioning, type and characteristics of coolers.