Distribution Tracker Case Study
Mapping Last-Mile Distribution in a Fragmented Market
A global alcoholic beverage supplier needed visibility into restaurants and bars across Brazil — establishments that are typically difficult to collect data from.
Solution & Impact
Premise gathered nearly 8,000 reports on beer availability and freshness from hundreds of outlets in just a few months, helping the customer design more efficient distribution strategies in a highly fragmented market.
Highlighted In-Store Solution
Track product distribution and pricing to understand gaps in the market and track progress month over month.
Confirm which products are available to shoppers at the time of store visit, from brand level down to SKU level.
Cooler Product Assessment
Understand share of cooler by product and assess cooler and display purity.
Cooler Presence & Type
Establish the presence, positioning, type and characteristics of coolers.
Understand the exact selling price and any available price promotions and types for a product.