COVID-19 Global Impact Study

Surveying the Premise Global Contributor Network to gauge awareness and economic impact of the Coronavirus epidemic

With the rapid spread of COVID-19, our team felt that we could help organizations have a better understanding of what people around the world were thinking, feeling and seeing in regard to the spread of the virus. We are deploying tasks through the Premise app to our global network of over 1.8 million users in over 100 countries.

Will This Season Be Jolly?

With the rapid spread of COVID-19, our team felt that we could help organizations have a better understanding of what people around the world were thinking, feeling and seeing in regard to the spread of the virus. We are deploying tasks through the Premise app to our global network of over 1.8 million users in over 100 countries.

Survey Dashboards

Premise Coronavirus Global Economic Impact Study: Click to view the live dashboard!

View current, real-time dashboards of Premise’s Global Impact Studies. See how COVID-19 is affecting people everywhere.

Premise surveys average 50,000 submissions per week to help understand the pandemic’s effect on purchase habits, travel, supply shortages, information sharing, and more.

View the impacts revealed:

Featured

November 29, 2020

Was Black Friday 2020 A Success: A Global Analysis

Coca-Cola, baseball and jazz are prime examples of bits of American culture that have been successfully exported to the rest of the world. But what about the most American of shopping holidays, Black Friday? Could a shopping holiday that is timed to capitalize on a day that only Americans have off from work possibly have been exported to the rest of the world? The idea of a ‘shopping holiday’ can certainly only exist in the United States. Right?

Powered by an abundance of curiosity, and a global network of 2+ million data collectors armed with Premise Data’s app across more than 100 countries, we thought we’d see to what extent Black Friday is a ‘thing’ outside of the U.S.? And, of course, we wanted to take a global look at what Black Friday looks like amid a once-in-a-hundred years pandemic.

Gathering the Insights

We conducted this study in two pieces. First, we executed a survey (November 18 to 25) among 2,400+ Premise Contributors across nine countries to understand their awareness of and plans for Black Friday weekend. Our initial research suggested that Black Friday deals have historically existed as a key driver for bringing shoppers into stores. Then we asked a smaller group of around 150 contributors to let us virtually ride along with them on their Black Friday shopping journeys, capturing observations, feelings and photos along the way.

Here’s what we learned.

Black Friday Isn’t Just for Americans Anymore

Black Friday, it seems, has spread well beyond the United States. Sixty-one percent of our respondents—of whom Americans represented only 36%—said they had shopped during Black Friday weekend in 2019. Seventy-one percent of our Brazilian contributors had shopped for Black Friday weekend deals, compared with only 54% of Americans!  The image below showcases photos of storefronts outside of the U.S. and the familiar variations on Black Friday deals captured by our contributors across the world.

Photos submitted through the Premise App of Black Friday

Omnichannel shopping behaviors are also surprisingly well entrenched globally. Thirty-five percent of all Black Friday shoppers shopped online and in-store in 2019, compared with 36% that shopped only online and 30% who shopped only in physical stores.

What does distinguish Americans from other global Black Friday celebrants is our level of intensity. While it seems, people in countries that celebrate Christmas enjoy the sales that represent the annual kickoff of the holiday season, the Americans that do shop Black Friday deals do so with an intensity that puts the rest of the world to shame. We shop at more stores on Black Friday weekend, we are more likely to shop both online and in-store, and we are much more likely to get up early, presumably to take advantage of deals. Perhaps the ‘doorbuster’ pricing strategy has (happily for those outside of the U.S.) thus far defied export. What’s more probable is that Americans are likely to have the Friday after Thanksgiving off, while the rest of the world has to work.

Read more >

November 18, 2020

Locals Know the Real Impact of COVID-19

Announced on October 31 by the Cabinet Office, the United Kingdom is in the midst of a new set of national restrictions to help control the spread of the novel coronavirus. Over 66.5 million people will be required to stay at home with few exceptions. The restrictions will touch every facet of life in the U.K., from work, school, travel and visiting relatives in care homes.

These restrictions will impact businesses and many will have to close, hopefully only temporarily. Some businesses may be able to relocate to new locations. Between the temporary closures, the businesses that sadly won’t reopen their doors, and some temporary relocations, companies who rely on up-to-date local insights will have extra pressures the rest of the year and throughout 2021 to make sure their location data is accurate and verified.

A potential customer was skeptical that in less than a week I would be able to provide them with current exterior photos of businesses, the status of the businesses specific to any impacts resulting from COVID-19 including any posted entry requirements. Additionally, if the contributor was tasked to validate a restaurant, the dining, takeout and delivery options available were captured and recorded.

Read more >

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Get Ahead of the Virus

We can deliver COVID-19 global insights to you in hours, not weeks.

Our company has experience delivering information on a range of topics, including disease monitoring and control. In Colombia, Premise helped to digitize vector control for the Zika virus in Santa Marta, Cucuta and Cali. Working alongside local health authorities Premise’s crowdsourced network identified and monitored mosquito breeding sites across the three cities, as well as reported on cases of Zika. Through the data collection process, city officials were better able to deploy resources to mitigate breeding sites and develop educational campaigns.

Learn more about Premise’s Inspections solution here.

Learn more about our data on COVID-19 or how we can help your organization.

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Learn more about how Premise can help you

Premise is driven to empower people to make better decisions through greater understanding of our world. We help NGOs, governments and private businesses gain a better understanding of the world by connecting them with information from local citizens. From helping organizations understand local sentiment, to price monitoring, to understanding potential geopolitical risks, we are able to connect people with real-world information that they can trust. 

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Ask targeted questions and gauge attitudes on a range of issues

Price Monitoring

Track changes in price and other economic indicators impacting macro and micro trends

Geopolitical Risk

Determine and monitor potential risk indicators around the globe

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Monitor public and private assets with ease

Our global network delivers real-time, real-world insights that provide leaders with decision-making capabilities. Ask us anything, about anywhere and we’ll deliver actionable data to help your organization develop winning strategies you can trust.

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Survey Dashboards

Premise Coronavirus Global Economic Impact Study: Click to view the live dashboard!

View current, real-time dashboards of Premise’s Global Impact Studies. See how COVID-19 is affecting people everywhere.

Premise surveys average 50,000 submissions per week to help understand the pandemic’s effect on purchase habits, travel, supply shortages, information sharing, and more.

View the impacts revealed:

Our networks average 50,000 submissions per week to understand the impact COVID-19 is having on purchase habits, changes in plans, price gouging and supply shortages with a specific focus on the immediate and downstream economic impacts.

View the data in different formats:

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