COVID-19 Global Impact Study

Surveying the Premise Global Contributor Network to gauge awareness and economic impact of the Coronavirus epidemic

With the rapid spread of COVID-19, our team felt that we could help organizations have a better understanding of what people around the world were thinking, feeling and seeing in regard to the spread of the virus. We are deploying tasks through the Premise app to our global network of over 1.8 million users in over 100 countries.

With the rapid spread of COVID-19, our team felt that we could help organizations have a better understanding of what people around the world were thinking, feeling and seeing in regard to the spread of the virus. We are deploying tasks through the Premise app to our global network of over 1.8 million users in over 100 countries.

Survey Dashboards

Premise Coronavirus Global Economic Impact Study: Click to view the live dashboard!

View current, real-time dashboards of Premise’s Global Impact Studies. See how COVID-19 is affecting people everywhere.

Premise surveys average 50,000 submissions per week to help understand the pandemic’s effect on purchase habits, travel, supply shortages, information sharing, and more.

View the impacts revealed:

Featured

June 25, 2020

Considerations For Primary Research During The Pandemic

As the true scope of the COVID-19 pandemic continues to unfurl, the questions and concerns on everyone’s mind, including market researchers and business owner’s, continue to increase. This uncertainty that has spread across the globe is largely due to COVID-19’s impact on both consumer behavior and the economy. While the economic effects of this pandemic are still evolving, the changes consumers are taking to prevent the virulent disease have precipitated changes across many industries and may have long-lasting impact.

So, if the pandemic has changed the way marketers previously conducted research, what considerations do marketers need to take into account to survive?

Social distancing guidelines have had a significant impact on how people traditionally collected data, but data collection is still possible (and also necessary). Below, we have rounded up some considerations based on customer behavior and current changing trends that are important to keep in mind when conducting primary research.

Systematic Issues in Data Collection

Marketers need to anticipate various systematic issues, particularly at the category level. Keep in mind that some categories will likely give you an inaccurate reflection of the consumer behavior and market outside the specified time frame. For instance, you might expect that the chances of people traveling will be suppressed, or the usage of sanitizer will be artificially high. In reality, however, the categories might not reflect what you have anticipated if your data contains errors.

That is why it is essential to evaluate questionnaires for relevance and appropriateness during a crisis. Consider changing screening criteria and make adjustments as needed.

Read more >

June 18, 2020

The Do’s And Don’ts Of Conducting Surveys During COVID-19

In times of economic crises, conducting surveys can be an effective tool to gauge the exact impact of a situation, like COVID-19, on businesses. Mandated social distancing and lockdowns have made physical surveys a challenge, and these physical limitations are likely to remain in place for a while. Online surveys, in this regard, make for an ideal alternative. Researchers are working to design surveys that are easy and short, so they do not put undue stress on respondents.

It is important that companies and businesses take special considerations when conducting surveys during these unprecedented times. If you are planning a survey, knowing some simple do’s and don’ts can help you obtain critical information with minimal trouble.

Do’s

Keep It Precise and Concise

Keeping surveys precise and concise is the rule of thumb, regardless of the scenario you are conducting it in. Even though people may have more time to answer questions as they are quarantining or working from, generally, people don’t want to spend more than ten minutes on filling out surveys.

That means this general rule of “precise and concise” surveys remains applicable even during the pandemic. Make sure your questions are spot-on, short and properly structured to help you get maximum information from the participants.

Read more >

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Get Ahead of the Virus

We can deliver COVID-19 global insights to you in hours, not weeks.

Our company has experience delivering information on a range of topics, including disease monitoring and control. In Colombia, Premise helped to digitize vector control for the Zika virus in Santa Marta, Cucuta and Cali. Working alongside local health authorities Premise’s crowdsourced network identified and monitored mosquito breeding sites across the three cities, as well as reported on cases of Zika. Through the data collection process, city officials were better able to deploy resources to mitigate breeding sites and develop educational campaigns.

Learn more about Premise’s Inspections solution here.

Learn more about our data on COVID-19 or how we can help your organization.

Resources

Learn more about how Premise can help you

Premise is driven to empower people to make better decisions through greater understanding of our world. We help NGOs, governments and private businesses gain a better understanding of the world by connecting them with information from local citizens. From helping organizations understand local sentiment, to price monitoring, to understanding potential geopolitical risks, we are able to connect people with real-world information that they can trust. 

Sentiment & Surveys

Ask targeted questions and gauge attitudes on a range of issues

Price Monitoring

Track changes in price and other economic indicators impacting macro and micro trends

Geopolitical Risk

Determine and monitor potential risk indicators around the globe

Inspections

Monitor public and private assets with ease

Our global network delivers real-time, real-world insights that provide leaders with decision-making capabilities. Ask us anything, about anywhere and we’ll deliver actionable data to help your organization develop winning strategies you can trust.

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Survey Dashboards

Premise Coronavirus Global Economic Impact Study: Click to view the live dashboard!

View current, real-time dashboards of Premise’s Global Impact Studies. See how COVID-19 is affecting people everywhere.

Premise surveys average 50,000 submissions per week to help understand the pandemic’s effect on purchase habits, travel, supply shortages, information sharing, and more.

View the impacts revealed:

Our networks average 50,000 submissions per week to understand the impact COVID-19 is having on purchase habits, changes in plans, price gouging and supply shortages with a specific focus on the immediate and downstream economic impacts.

View the data in different formats:

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