Premise Data Releases Special COVID-19 Holiday Report

Will This Season Be Jolly? That is the question that many in the retail industry have been wondering over the last six months. In this report, Premise dives into data collected across the United States on consumers’ plans for this holiday season. Download the full report here! 

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How COVID has Affected Our Beauty Habits

Beyond going a mind-blowing 16 weeks between my pre- and first post-pandemic color appointments, I’ve definitely noticed a seismic shift in my beauty habits—and I’m sure you have, too. Read the full blog here.   

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Discover the Top Makeup Product for Women This Season

The use of masks and other face coverings, plus the quarantine, impact personal hygiene and the beauty industry. The pandemic has altered women’s relationships with beauty products, according to a survey from Premise Data, a San Francisco-based data and analytics company. Read the full article. 

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Colombia Fights Mosquito Breeding Sites With App

SEATTLE, Washington — In Colombia, 27% of the population lives in poverty, and more than seven million Colombians are internally displaced people. One of the reasons Colombians fled their homes is the country’s long-running civil war and guerilla attacks. Poverty and the refugee status of many Colombians are not the only problems the country faces today. In 2017, Colombia reported 1,400

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Mask Madness: Coronavirus Confrontations Escalate Across U.S.

Certainly Americans are feistier when it comes to masks than those in most other countries. A Premise Data rolling survey found 58% of respondents from 106 countries said they always wear a mask outside of their homes, versus 40% of U.S. residents. Another 22% of Americans said they never wear masks. Read more in the article from

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