Improve Your Customer Experience with Data

The Age of the Customer Years before it was widely accepted, Forrester Research, Inc., the notoriously famous market research firm, spotted the economic shift in power from a “business-centric model” to a “people-centric model” where consumers demand the innovation of goods and services. The team at Forrester called this era the “Age of the Customer;”

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The Power of Where: 5 Ways to Get the Location-Based Data You Need

While there are countless digital data sources, they do not always tell the full picture. Often times key pieces of information can only be observed in the physical world. That is why anyone who operates in the real-world needs to have information about what is happening on-the-ground.  When we talk about Location Discovery, we’re talking

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Mystery Shopping 101

What is Mystery Shopping? A mystery shopper is an anonymous consumer hired to provide an unbiased evaluation of your company’s operations through guided observation. The Types of Mystery Shopping There are four types of mystery shopping that allow businesses to analyze their customer journey for actionable insights: 1. In-Person Mystery Shopping. In-person mystery shopping requests

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Country Support Specialist Spotlight: Hassani

We are continuing our global workforce spotlight series (which includes our country support specialists (CSS’s) and country managers) with Hassani. Our global workforce plays a huge role in our ability to manage hundreds of networks and thousands of Contributors across the globe. We asked Hassani a few questions so that you can get to know

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Amazon Fires and the Impact on Public Health: What the Data Tells Us

The Amazon Rainforest fires dominated international headlines a few months back, and the sad truth is that while the news stories have slowed and been pushed from the headlines, the fires have not stopped burning. Brazil’s National Institute for Space Research reports that the number of fires through September 2019 is up nearly 50 percent

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5 Tech Trends Likely to Dominate Retail in 2020

Digital transformation is unstoppable and inevitable. New technological trends are hitting every industry, and the retail market is no exception. Let’s explore some of the most expected trends that are going to have a prominent impact on the retail market in 2020. Five Tech Trends of 2020 Augmented Reality There is no doubt that 2020

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Why Your CPG Brand Needs Crowdsourced Mystery Shopping

If your consumer packaged goods (CPG) brand does not use measurement programs like mystery shopping or retail audits, it might be missing out on key pieces of crucial data. These programs specifically; Provide in-depth information about consumer interaction and employee performance Offer you a detailed and unbiased perspective of current customer experience Monitor the usefulness

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Why Hiring Veterans is Good Business

At Premise, we have created a tight-knit team that is passionate, moves fast, appreciates candor and is ultimately focused on building technology that has a measurable human impact. To build a team like this we have looked for people who are curious, ambitious and have diverse backgrounds. With Veteran’s Day approaching on November 11th I

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Country Support Specialist Spotlight: Yasemin

We are continuing our global workforce spotlight series (which includes our country support specialists (CSS’s) and country managers) with Yasemin Dönmez. Our global workforce plays a huge role in our ability to manage hundreds of networks and thousands of Contributors across the globe. We asked Yasemin a few questions so that you can get to

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