Reach the Unreached: Using Microplanning to Deliver COVID-19 Vaccines

Providing healthcare to the most rural and vulnerable populations around the globe has always been a challenge. Polio eradication has taken decades, and malaria and tuberculosis continue to afflict primarily the poor and vulnerable despite enormous efforts. Today, with the rampant COVID-19 viral pandemic entering its fourteenth month and several approved vaccines to prevent it

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Cementos Argos Partners With Premise for More Agile Market Insights

Concrete giant Cementos Argos had a market research problem.  The firms that they were using were not agile enough to tell them what was happening in the market in real time. The Medellin-based concrete manufacturer, which operates in 15 countries throughout the Americas, needed a data partner that offered more cost effective and up-to-date market

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Premise Mobilizes Its Global Contributor Network for Earth Day 2021

Earth Day 2021 brings with it a renewed focus on sustainability and the environment.  Retail giants like Target and Amazon are investing billions of dollars into making their products, facilities, and packaging more sustainable. Iconic CPG brands including Frito Lay, Hershey, and Kimberly Clark have launched large scale efforts aimed at reducing their overall carbon

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The Changing Views on Climate Change

Major retailers and CPG brands are becoming more focused on their environmental impact. That’s because not doing so could be bad for business. A 2020 Capgemini survey of 750 senior executives in Consumer Products and Retail (CPR) organizations found that 77% think that sustainable initiatives drive customer loyalty while 63% say that such initiatives boost

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Sam Sudlow Joins Premise as UK Commercial Business Development Director

Premise Data is proud to announce that it has hired Sam Sudlow as its new UK Commercial Business Development Director. Sudlow will be charged with leveraging his extensive knowledge of the retail and consumer brands industries to help Premise accelerate its rapid growth in the commercial sector. Sudlow, who will be based in London, brings

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5 Reasons Why the Customer Will Dominate in 2021

It’s been a year since the official declaration of a global pandemic. Last year, people spent more time in their homes due to stay-at-home orders. Brands should continue to expect significant changes in customer behavior this year. One thing that continues to grow is the expectation of a better customer experience in every field.  With

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The Power of Data in Understanding Financial Inclusion

Financial exclusion can be a significant barrier to economic growth – for both an individual and a nation. The importance of financial inclusion has been especially demonstrated in populations without regular access to traditional financial services—women, illiterate individuals, members of the LGBTQ+ community, etc.  Recent studies have shown that with better financial inclusion, households can

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Are Governments Providing Enough Nutrition for Those Who Need It?

Premise performs ongoing sentiment analysis utilizing our strong user base and their contributions to our Global Index. The Premise Global Index strategically comprises over 35 general topics: from strength and effectiveness of civic organizations, community cohesion and quality of life, economic health, to the availability/effectiveness of basic services (health care, water & sanitation, transportation, housing,

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How to Measure Your Shopper Marketing Strategy

Your shopper marketing strategy is likely a marketing and sales team collaboration with ample resource allocation and buckets of blood, sweat and tears. How do you know which exact shopper strategies closed the sale, which strategies made little to no difference to the shopper, and which strategies are driving shoppers to your competitors? Quick answer:

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The Rise of Hyperlocal Marketing in 2021

What Is Hyperlocal Marketing? This strategy targets potential customers present in a specific and limited geographical area. Sometimes these places are only a few streets or blocks away. Generally, it targets individuals who use the “near me” feature on their devices, such as mobile phones, when searching for a product or service. If you ever

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Using Data to Become a Category Captain

The “category captain” is a coveted position in retail. Historically, the massive suppliers with overwhelming market share secured these positions uncontested. The dawn of the digital age created an opportunity for the little man (or even the moderately-sized man who never had an opportunity to get skin in the game) to leverage data as a

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Finally Breaking Up with Traditional Field Data Collection?

In 2015, during the period of reflection that followed the Millennium Development Goals, UN Secretary General Ban Ki-Moon appointed a High Level Panel to advise on the global development agenda. They were among the first to call for a ‘data revolution’ in global development. This call made sense. Whole sectors of the global economy were

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