Closed restaurants, vacant airlines, schools, amusement parks and canceled concerts; these phenomena dramatically illustrate the extent of COVID-19 pandemic. According to the recent report of Ipsos study, nearly four in five Americans consider their lives upended by the spread of virulent disease. That is to say, the pandemic has impacted every corner of this society
Read More...You now understand “Competitive Intelligence” or CI, a key market research terminology, after reading our article “What is Competitive Intelligence?” You also know the many benefits of incorporating and executing a CI strategy into your business planning after reading our article “The Benefits of Robust Competitive Intelligence.” Now you want to know how to collect
Read More...It is no secret that primary research is a crucial part of an effective marketing plan. It not only helps businesses identify their competitors, evaluate strengths and weaknesses, but it also assists in devising strategies to enhance business functions. Primary research has become even more crucial, as executives and companies experience enormous challenges due to
Read More...As the true scope of the COVID-19 pandemic continues to unfurl, the questions and concerns on everyone’s mind, including market researchers and business owner’s, continue to increase. This uncertainty that has spread across the globe is largely due to COVID-19’s impact on both consumer behavior and the economy. While the economic effects of this pandemic
Read More...Traditional shopping programs require a lot of effort for recruiting, qualifying, scheduling, training and managing shoppers, but by using a crowdsourcing solution, like Premise, it can be a lot easier and more efficient. Here are the four steps to get your the data you need: Design: Based on your needs we work together to design
Read More...What is Competitive Intelligence? Competitive Intelligence (CI) is the sister of market research, sharing many of the same characteristics and techniques for information collection. CI, however, specifically targets competitive brands, market data and consumer response to said data. The result of effective analysis of competitive intelligence data is the anticipation of emerging trends, new technologies
Read More...In times of economic crises, conducting surveys can be an effective tool to gauge the exact impact of a situation, like COVID-19, on businesses. Mandated social distancing and lockdowns have made physical surveys a challenge, and these physical limitations are likely to remain in place for a while. Online surveys, in this regard, make for
Read More...“If you ain’t first, you’re last” – Ricky Bobby The Twenty-First Century introduced unmatched innovation, built off the back of key internet players like Google, Microsoft and Yahoo, who created a whole new market for businesses to explore. Barriers to market entry are the lowest they have ever been, which creates incredible opportunity to pursue
Read More...The World Health Organization recently declared South America the new center of the coronavirus pandemic as cases continue to rise dramatically in Brazil and other countries in the region. Several of these countries were also affected by the 2015-2016 Zika outbreak, and we were curious to see how contributors were handling the current health crisis,
Read More...It’s no secret that measuring customer experience is hard. Nonetheless, it has a strong impact in determining customer loyalty. That is why you need to be mindful of current trends in the market to find out industry insights and enhance the customer experience as a result. Knowing current trends can present your brand with plenty
Read More...This blog is part of a new series on Venezuela and Humanitarian Assistance. In this blog, we aim to explore how COVID-19 is impacting access to food and healthcare in Venezuela through pictures collected by local Premise users. Both crises, a broken healthcare system and the lack of proper food security were already in existence
Read More...The COVID-19 pandemic continues to impact the globe, with the United States recently passing two unfortunate milestones—over 40 million Americans have filed for unemployment in the past ten weeks and over 100,000 have died from the virus overall. In the midst of this, Premise has continued to collect data on the issue, tasking its contributors
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