The unprecedented growth of mobile technology around the world has opened up a whole new world of data that can be collected. Mobile technology provides the ability to collect highly targeted data from groups of people that would otherwise be extremely difficult to reach with other methods. Technology and tools fueled by the growth of
Read More...We are continuing our global workforce spotlight series (which includes our country support specialists (CSS’s) and country managers) with Hafsatu Serry. Our global workforce plays a huge role in our ability to manage hundreds of networks and thousands of Contributors across the globe. We asked Hafsatu a few questions so that you can get to
Read More...Pricing models and strategies used domestically don’t always work internationally. In emerging markets, pricing can be difficult to manage due to inflation rates, shifting interest costs and volatile currencies. In many emerging markets, the retail space is dominated by “mom-and-pop stores.” A recent report from Accenture shows that in Asia, “traditional trade—mom-and-pop stores—dominates retail with
Read More...Is your data dead on arrival (DOA)? From a macro perspective, consumer price index (CPI) data gathered by the United States and other organizations and countries is normally very latent. The data is often collected months prior to its release to the public. Meaning that even though you are seeing information about CPI, it may
Read More...How many times have you used a restaurant or food delivery app? There is a plethora of them out there—Zomato, Swiggy, Uber Eats, Grubhub, the list goes on and on. Over the last few years, there has been rapid growth in the demand for food delivery services as consumers increasingly turn to convenience when it
Read More...Today’s marketplace is extremely tight for consumer packaged goods (CPG) companies. To stay in the game, CPG companies need to be constantly innovating; to do that, they need an accurate and current data source. There is immense value for brands in collecting ongoing data surrounding the prices of their products and other commodities in stores.
Read More...When doing business in countries with less stable political or economic climates, alternative data sources can provide critical business intelligence. Research suggests that alternative data sources can be extremely helpful for getting more accurate gauges of how war-torn economies are performing. You may not operate in countries impacted by war or conflict, but many emerging
Read More...We are continuing our global workforce spotlight series (which includes our country support specialists (CSS’s) and country managers) with Adeniyi Fadipe Jordan. Our global workforce plays a huge role in our ability to manage hundreds of networks and thousands of Contributors across the globe. We asked Adeniyi a few questions so that you can get
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This is the final post in our four-part series covering tips and tricks for conducting a retail audit for your business. Global shifts are forcing retailers to be more data-centric, but collecting the right data can difficult, especially in-stores. For brands, collecting information about their products in retailers can provide critical insight, but often times
Read More...Our global workforce plays a huge role in our ability to manage hundreds of networks and thousands of Contributors across the globe. In an effort to share more about what our Global Workforce (which includes our Country Support Specialists (CSSs) and regional managers) does for Premise. This month in our spotlight series we are happy
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