Using Google BigQuery to Solve Global Geospatial Data Science Problems

A key aspect of Premise as a crowd empowered platform is the geospatial data that we collect from around the world. This data has locational components such as latitude and longitude which provide opportunities for insightful, value-added analysis. At Premise the privacy and safety of our users is paramount and so we rigorously anonymize our

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Returned Peace Corps Volunteer Spotlight: Annalise Miller

Premise’s growth is being driven by employees that bring a diverse array of backgrounds and skills to our company.  Every year, thousands of people join the Peace Corps to drive change in developing nations. They travel to remote locations around the world, learn about new cultures, work with a diverse group of people, and develop

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Vaccine Hesitancy Around the World: Spotlight on Ukraine

Vaccine hesitancy is currently a hot topic due to concerns around COVID-19. However, it has long been an issue for the international development community. As public health officials around the world work to vaccinate people against COVID-19 and increase basic general immunization coverage, they must also wrestle with the complex issue of vaccine hesitancy. The

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The Top 10 LGBTQ+ Allies 2021 — Brands Edition

Businesses across all industries make a concerted effort during Pride to step up their marketing efforts to appeal to the LGBTQ+ community and their allies. With the end of June meaning the end of Pride month, Premise asked our Contributor network to tell us which businesses came across as being the most authentic. We wanted

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TMRE @ Home: Emphasizing Agility in Uncertain Times and Other Key Trends

Agility is key to succeeding in modern business. Agile research is, at its very essence, the continual development and refinement of research tools and methodology. That was the overarching theme of the recent TMRE @ Home virtual event held from June 7-10. The event brought together market research professionals from various sectors for discussion around

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Premise Statement on the Recent Coverage in the Wall Street Journal

We are flattered that the Wall Street Journal decided to write about our work. However, we wanted to clear up a couple of misconceptions that the reporter made about who we are and what we do. There are three points in the article that require clarification. Primarily, the repeated use of the word “unwitting” when

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Pride 2021: A Celebration and Reminder That More Work Needs to Be Done

Every June, people around the world celebrate Pride.  It’s a month of elaborate celebrations and festive gatherings where LGBTQ community members and their allies come together. It’s also a month to reflect on the progress that the LGBTQ community has made. It is important in celebrating Pride that we take additional steps to ensure we

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Task of the Week: Starbucks Versus the Local Coffee Shop

One of the greatest debates in coffee right now is Starbucks versus the local coffee shop. Starbucks has changed the game when it comes to coffee. The global chain is on seemingly every street corner and has forever changed how people buy their coffee thanks to mobile ordering through its addicting mobile app, which accounts

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Merging Quantitative and Qualitative Research to Make More Agile Business Decisions

Companies today are facing an increasingly difficult problem: How to merge familiar, well-established data aggregation mechanisms — quantitative research — from their industries with fast-paced, voluminous platforms — qualitative research — available via the everyday consumer’s smartphone.  Traditional methods such as focus groups and site audits can generate valuable information. However, they simply cannot match

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Premise Celebrates Juneteenth

President Biden yesterday signed into law a bill proclaiming Juneteenth to be the first new federal holiday since Martin Luther King Jr. Day in 1983.  Today I am proud to announce that every June 19th will be a company holiday for Premise. Employees will be given the day off to reflect on the work that

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