The Art of Asking Questions: Creating Space for Ground Truth

Developing the right questions to facilitate the information needed is nothing short of an art, and a major component of Premise’s success around the globe. When presented with any collection request, the Premise team relies on a unique blend of subject matter expertise and strict survey methodology standards to ensure optimal data delivery.  In practice,

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The Ground Truth to Satellite Imagery: A Premise Solution

Advancements in satellite imagery have transformed the way governments and organizations learn about changes on the ground. Satellite data’s ability to provide timely map updates has replaced the burden of utilizing field teams to map locations outside regular activities. This includes new settlements from migrating populations, damage caused by war or natural disaster, as well

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How to Gather Customer Satisfaction Data Using Crowdsourcing

Measuring customer satisfaction with your goods, services and customer experience (CX) is exceptionally important to increase sales and gain market share. The happier your customer, the more likely they are to become permanent brand advocates, providing word-of-mouth referrals to their friends, family and social media networks, saving you on marketing spend in the long term.

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Surprising Impacts and Perceptions of COVID-19 in Brazil

The impact of COVID-19 on Brazil is immense, second only to the United States in terms of number of cases and deaths. It is the epicenter of the outbreak in Latin America with a recorded 3.9 million cases and 122,596 deaths at the beginning of September. In Brazil, half the population lives on less than

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Which is Better? Traditional vs. Crowdsourced Mystery Shopping

Every single business that currently operates in the free market wants to know exactly how their customers feel about their products or service and the entirety of their shopping experience. If a business did not care about their customer’s experience, it is likely to fail faster than you can say “big mistake.” You or one

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Belarus Protests: What the Neighbors Think

To say the least, it has been a turbulent summer in Belarus. An election campaign that saw unprecedented popular mobilization against President Aleksandr Lukashenko, in power since 1994, spurred mass protest after a vote marred by pervasive fraud delivered him victory with an implausible 80% of the vote. Brutal treatment of protestors by the regime

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Why You Need to Monitor Planogram Compliance with Crowdsourcing

What is a Planogram? We discussed planograms and their importance in our blog Visual Merchandising: What Is A Planogram And Why Is Compliance Important? but as a refresh: a planogram is a visual representation of the proper placement of all displays, merchandise and shelving used as an in-store “guide.” Planograms are generally developed by the sales

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The Premise App is Helping Venezuelans Make Money and Help Their Community

As part of the BetterTogether Challenge, also known as JuntosEsMejor, Premise Data collects information from four different states across Venezuela (Caracas, Miranda, Zulia and Tachira). The aim is to provide real-time information around basic needs and services to NGOs based in Venezuela to create a common operating picture to more effectively plan and target resources.

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Location Data Explained: Harnessing the Power of Places

As the number of smartphone users continues to boom worldwide, the need to understand the world around us—from information and events to the people and locations creating them—has become a critical commodity for businesses, leaders and users alike. Premise leverages its network of nearly 3M contributors in over 100 countries to gather sentiment data (e.g.,

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How to Measure Customer Satisfaction

It’s Friday night and you decide to visit a new restaurant recommended by a good friend. The staff was attentive, drinks were well-made and the house special left you with a delighted pallet and a content feeling in your stomach. You left the restaurant satisfied and plan to return in the coming weeks with a

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What is Outdoor Advertising? The Basics You Need to Know

Many companies and businesses clamor for high foot traffic areas, spaces and spots for outdoor advertising. It is because outdoor or out-of-home (OOH) advertising helps get and build brand recognition. Trailerad, in a recent survey, found that 98% of people see outdoor billboard ads daily or weekly. Half of them mentioned that outdoor ads influence

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