What You Need to Know: Shopper vs. Consumer Insights

Walk up to any casual business conversation and you will likely hear the word “consumer” or “shopper” thrown around like a hot potato. In most business conversations, “shopper” and “consumer” are used interchangeably. While this is understandable for brevity’s sake, when it comes to data analysis and insights, a “shopper” and a “consumer” are very

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An Overview of Sampling Methods in Research

You may have heard of sampling. It’s a cost-effective and efficient means of obtaining opinions or observations from a broad and diverse range of people. These people are selected from a particular group to gather more information and insights about the whole group. Did you know that sampling helps considerably in research? It is among

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An Introduction to Shopper Marketing

Did you know that the concept of shopper marketing has been around for a long time? However, it is worth noting that it has only recently been better defined, understood, refined and emphasized, especially within the retail industry. What is Shopper Marketing? Shopper marketing involves creating consumer awareness and enhancing interaction with current or new

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Understanding Your Customer Journey During COVID-19

We have endured nearly 365 days of global panic, fear and exhaustion as coronavirus cases continue down a volatile path. While the summer months brought with them heat and hope, this has been a cold, overwhelming winter with new COVID-19 cases spreading like wildfire. Over the course of the past year, we have watched the

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We’ve Raised $85 Million

Today we are thrilled to announce we have raised $85 million in a Series E financing to expand our platform capabilities and global network. The round was led by WestCap Group with participation from existing investors 8VC, Hanover Partners, Tao Capital Partners, Valor Equity Partners, Communitas Capital and Atreides Management who each also participated in

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Reflecting on 2020: Examining the Impact of Premise on our Contributors in Low and Middle-Income Countries

Twenty international development customers used the Premise Platform for data collection and analytics in 2020. This mix of governments, foundations, NGOs and consultancies used our technology on programs ranging from global health, governance, education, human rights and humanitarian assistance. Our team helped these organizations use our platform to collect on-the-ground data that feeds into their

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Americans Embrace Existing COVID Precautions, as Well as New Vaccines

As we step into a new year our country faces two competing realities tied to the ongoing COVID-19 pandemic—first and foremost, the nascent campaigns to distribute the two approved vaccines across the country, which has successfully reached over 4M Americans and counting thus far. This positive point of hope is counterbalanced by the steadily surging

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5 Steps to Collecting the Most Valuable In-Store Data

Are You Flying Blind In-Stores? Businesses with access to reliable data strategize more effectively and make better business decisions due to a deeper understanding of their customer experience, product and competitors. A retail audit is one of the best and most effective ways to understand your goods in the market. Below are some of the

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What is Remote Research and How Can You Use it In 2021?

Will Remote Research Reign in 2021? Pretty much every aspect of life and business has been impacted to some degree due to the pandemic, including the market research industry. With the huge disruption in the industry came the rapid acceleration of digital transformation. A lot of companies have been forced to stop research initiatives and

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5 Types of Bias in Research and How to Avoid Them

Experts know that bias can occur in any research program, but the goal is to reduce bias to get better data. There are many different types of bias that commonly occur in the process of research and analysis. Below are some of the different types of bias and how you can limit their impact on

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Understanding Your Holiday Customer During COVID-19

As expected, Black Friday and Small Business Saturday looked vastly different this year. According to Adobe Analytics, consumers spent $23.5 billion online between November 25 and November 29, a 23% increase from 2019. While these statistics look promising, brick-and-mortar traffic fell by 52.1%. If you ventured out of your home on Black Friday, you probably

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Was Black Friday 2020 A Success: A Global Analysis

Coca-Cola, baseball and jazz are prime examples of bits of American culture that have been successfully exported to the rest of the world. But what about the most American of shopping holidays, Black Friday? Could a shopping holiday that is timed to capitalize on a day that only Americans have off from work possibly have

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