5 Steps to Collecting the Most Valuable In-Store Data

Are You Flying Blind In-Stores? Businesses with access to reliable data strategize more effectively and make better business decisions due to a deeper understanding of their customer experience, product and competitors. A retail audit is one of the best and most effective ways to understand your goods in the market. Below are some of the

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What is Remote Research and How Can You Use it In 2021?

Will Remote Research Reign in 2021? Pretty much every aspect of life and business has been impacted to some degree due to the pandemic, including the market research industry. With the huge disruption in the industry came the rapid acceleration of digital transformation. A lot of companies have been forced to stop research initiatives and

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How To Identify & Avoid Bias in Research | Top 5 Types

Experts know that bias can occur in any research program, but the goal is to reduce bias to get better data. There are many different types of bias that commonly occur in the process of research and analysis. Below are some of the different types of bias and how you can limit their impact on

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Understanding Your Holiday Customer During COVID-19

As expected, Black Friday and Small Business Saturday looked vastly different this year. According to Adobe Analytics, consumers spent $23.5 billion online between November 25 and November 29, a 23% increase from 2019. While these statistics look promising, brick-and-mortar traffic fell by 52.1%. If you ventured out of your home on Black Friday, you probably

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Was Black Friday 2020 A Success: A Global Analysis

Coca-Cola, baseball and jazz are prime examples of bits of American culture that have been successfully exported to the rest of the world. But what about the most American of shopping holidays, Black Friday? Could a shopping holiday that is timed to capitalize on a day that only Americans have off from work possibly have

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Premise Data Named to Deloitte’s 2020 Technology Fast 500™ List

Premise Data Ranked 182nd Fastest-Growing Company in North America on Deloitte’s 2020 Technology Fast 500™ Attributes 661 % Revenue Growth to the company’s agility and ability to respond to market demands SAN FRANCISCO, Nov. 19, 2020 /PRNewswire/ — Premise Data today announced it ranked 182 on Deloitte’s Technology Fast 500™, a list of the 500 fastest-growing technology, media, telecommunications,

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Locals Know the Real Impact of COVID-19

Announced on October 31 by the Cabinet Office, the United Kingdom is in the midst of a new set of national restrictions to help control the spread of the novel coronavirus. Over 66.5 million people will be required to stay at home with few exceptions. The restrictions will touch every facet of life in the

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Using Shelf Monitoring to Prevent OOS This Holiday Season

You spend months brainstorming the perfect gifts for your family and friends every year. Maybe you keep note of those ideas in your head, perhaps you have a notebook with a few suggestions, or maybe you go all-out with a PowerPoint presentation color-coordinated by family member. Regardless of your laissez-faire or slightly manic attitude toward

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4 Ways to Build Consumer Trust During the Holiday Season

The holidays are among us. Outdoor shopping centers craned in their extra-large Christmas trees with baubles the size of your head, twinkling lights illuminate major roads and, most importantly, Starbucks is playing holiday music while dishing eggnog lattes in holiday cups. Though the visual aspect of holiday preparations seems relatively normal, the holiday season will

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Ken Cassar Joins Premise Data as Head of Commercial Vertical

Ken Cassar has joined Premise Data as Head of Commercial Vertical; in his new role, Cassar will focus on the crowdsourced research needs of global for-profit businesses. Cassar was most recently VP of strategy and insights at Rakuten Intelligence, where he oversaw Rakuten’s research agenda, identifying and contextualizing e-commerce industry trends from Rakuten’s panel of

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