Does Your Data Feel Like Something is Missing?

by , | Jul 25, 2023

How Premise’s MPS Compares to Leading Market Measurement Providers

Puzzle

When it comes to traditional trade, knowing your share can often leave you with more questions than answers. That’s why it’s critical to see the whole picture of what is happening in-store. Only once you have all the pieces can you solve the sales performance puzzle.

For years, CPG manufacturers have had to rely on outdated data and insufficient sampling to understand where they stand in the market, and distributors have lacked the store-level specificity needed to take action and drive growth.

But now, with Market Performance System by Premise (MPS), you can get answers to specific questions like, “How are my products being merchandised?” or “Why are my competitors beating me on the shelf?” and many more.  Besides, what good is data if it doesn’t help you decide what to do?

Legacy market measurement providers force you to compromise, leaving you without valuable pieces of information, especially at the store level. But with Market Performance System, we focus on providing granular and complete market insights, giving you the final piece of the puzzle.

Get more of what you’re missing with MPS:

What’s missing?

The Final Piece (MPS)

Coverage

Legacy market measurement providers have always relied on a tiny sample of traditional trade stores to produce their measurements. But the market is large, complex, and fast-changing.
Built on top of Premise’s Rolling Retail Census, the MPS reports from every single traditional trade store in all major cities, so you can always trust that we’re providing the complete picture.

Granularity

To protect their sample from interference, legacy providers only show manufacturers
high-level analytics from this region or that channel, but never both combined. Just enough to show that there’s a problem, but not enough to know how to fix it.
The MPS provides distinct analytics for each channel in each city as standard. Plus, it identifies specific opportunities to increase distribution and improve execution, store by store across the whole sample.

Actionability

Market measurement is great, but on its own is difficult to translate to actionable execution opportunities for you and your team.
Our market measurement data is directly connected to store-level execution information. Now, you can give your salespeople and distributors specific store-level actions to move the needle on sales.

Coverage

What’s missing?

Legacy market measurement providers have always relied on a tiny sample of traditional trade stores to produce their measurements. But the market is large, complex, and fast-changing.

The Final Piece (MPS)

Built on top of Premise’s Rolling Retail Census, the MPS reports from every single traditional trade store in all major cities, so you can always trust that we’re providing the complete picture.

Granularity

What’s missing?

To protect their sample from interference, legacy providers only show manufacturers
high-level analytics from this region or that channel, but never both combined. Just enough to show that there’s a problem, but not enough to know how to fix it.

The Final Piece (MPS)

The MPS provides distinct analytics for each channel in each city as standard. Plus, it identifies specific opportunities to increase distribution and improve execution, store by store across the whole sample.
Actionability

What’s missing?

Market measurement is great, but on its own is difficult to translate to actionable execution opportunities for you and your team.

The Final Piece (MPS)

Our market measurement data is directly connected to store-level execution information. Now, you can give your salespeople and distributors specific store-level actions to move the needle on sales.

Learn more on how MPS supports share growth and alignment between manufacturers and distributors by providing actionable, in-store insights in real-time. Or schedule a demo to see the Market Performance System by Premise in action.

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