Celebrating Halloween During a Pandemic

With Halloween just around the corner and a 20% uptick in U.S. coronavirus cases over the past two weeks, the Centers for Disease Control (CDC) has issued guidance around how families and individuals can safely celebrate Halloween this year. They are dividing popular Halloween traditions and activities into three categories: lower, moderate and higher risk

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Solving the Need for Up-to-Date Food Consumption Data in Venezuela

Problem An organization belonging to the Food Security Humanitarian Cluster in Venezuela uses data to influence decision making within the cluster. Since the beginning of the Venezuelan crisis back in 2014, this organization has been tracking and documenting the failing delivery of basic public services and the impact of the crisis on the food security

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COVID Precautions Broadly Used, Despite Rising Cases

As the country continues its struggle with the coronavirus, recently passing the grim milestones of 7M cases nationwide and over 200,000 deaths, two preventive measures loom in importance as we near the annual flu season—face masks and social distancing. The CDC, WHO and other major health organizations are now unequivocal in their guidance that employing these

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Premise Data Releases Special COVID-19 Holiday Report

Will This Season Be Jolly? That is the question that many in the retail industry have been wondering over the last six months. In this report, Premise dives into data collected across the United States on consumers’ plans for this holiday season. Download the full report here! 

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How COVID has Affected Our Beauty Habits

Beyond going a mind-blowing 16 weeks between my pre- and first post-pandemic color appointments, I’ve definitely noticed a seismic shift in my beauty habits—and I’m sure you have, too. Read the full blog here. 

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Discover the Top Makeup Product for Women This Season

The use of masks and other face coverings, plus the quarantine, impact personal hygiene and the beauty industry. The pandemic has altered women’s relationships with beauty products, according to a survey from Premise Data, a San Francisco-based data and analytics company. Read the full article. 

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A Beginner’s Guide to Foot Traffic

Many businesses rely on customers patronizing their establishments. Without pedestrian traffic in place, hitting the right numbers required to improve revenue may be a lot more challenging (something many businesses have experienced during COVID-19 lockdowns). Whether you are a retailer or a facility owner, measuring foot traffic or people counting is imperative to gain more

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Has COVID-19 Permanently Changed the Beauty Industry?

Social distancing ordinances, mandatory mask-wearing policies, and continued lockdowns have significantly and negatively affected the operations of salons, spas and beauty retail shops across the country. But even inside the home, it seems that many have been opting to skip out on their daily makeup, hair care and skin care routines. With nowhere to go—and

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The Art of Asking Questions: Creating Space for Ground Truth

Developing the right questions to facilitate the information needed is nothing short of an art, and a major component of Premise’s success around the globe. When presented with any collection request, the Premise team relies on a unique blend of subject matter expertise and strict survey methodology standards to ensure optimal data delivery.  In practice,

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The Ground Truth to Satellite Imagery: A Premise Solution

Advancements in satellite imagery have transformed the way governments and organizations learn about changes on the ground. Satellite data’s ability to provide timely map updates has replaced the burden of utilizing field teams to map locations outside regular activities. This includes new settlements from migrating populations, damage caused by war or natural disaster, as well

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How to Gather Customer Satisfaction Data Using Crowdsourcing

Measuring customer satisfaction with your goods, services and customer experience (CX) is exceptionally important to increase sales and gain market share. The happier your customer, the more likely they are to become permanent brand advocates, providing word-of-mouth referrals to their friends, family and social media networks, saving you on marketing spend in the long term.

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