5 Reasons Why the Customer Will Dominate in 2021

It’s been a year since the official declaration of a global pandemic. Last year, people spent more time in their homes due to stay-at-home orders. Brands should continue to expect significant changes in customer behavior this year. One thing that continues to grow is the expectation of a better customer experience in every field.  With

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Forbes Recognizes Premise Data Among Best Startup Employers for 2021

SAN FRANCISCO (March 9, 2021)—Premise Data, the world’s leading market intelligence platform, today announced it ranks 272 on Forbes Annual List of Best Startup Employers, a list of 500 startup companies based in the U.S.. Forbes partnered with Statista to identify 2,500 organizations founded between 2011 and 2018 and which employ at least 50 people.

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How to Measure Your Shopper Marketing Strategy

Your shopper marketing strategy is likely a marketing and sales team collaboration with ample resource allocation and buckets of blood, sweat and tears. How do you know which exact shopper strategies closed the sale, which strategies made little to no difference to the shopper, and which strategies are driving shoppers to your competitors? Quick answer:

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The Rise of Hyperlocal Marketing in 2021

What Is Hyperlocal Marketing? This strategy targets potential customers present in a specific and limited geographical area. Sometimes these places are only a few streets or blocks away. Generally, it targets individuals who use the “near me” feature on their devices, such as mobile phones, when searching for a product or service. If you ever

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Using Data to Become a Category Captain

The “category captain” is a coveted position in retail. Historically, the massive suppliers with overwhelming market share secured these positions uncontested. The dawn of the digital age created an opportunity for the little man (or even the moderately-sized man who never had an opportunity to get skin in the game) to leverage data as a

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Finally Breaking Up with Traditional Field Data Collection?

In 2015, during the period of reflection that followed the Millennium Development Goals, UN Secretary General Ban Ki-Moon appointed a High Level Panel to advise on the global development agenda. They were among the first to call for a ‘data revolution’ in global development. This call made sense. Whole sectors of the global economy were

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Sampling Bias: Five Types You Should Know

What is Sampling Bias? We can define sample selection bias, or sampling bias, as a kind of bias caused by choosing and using non-random data for your statistical analysis. In survey or research sampling, bias is usually the tendency or propensity of a specific sample statistic to overestimate or underestimate a particular population parameter. Sampling

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What You Need to Know: Shopper vs. Consumer Insights

Walk up to any casual business conversation and you will likely hear the word “consumer” or “shopper” thrown around like a hot potato. In most business conversations, “shopper” and “consumer” are used interchangeably. While this is understandable for brevity’s sake, when it comes to data analysis and insights, a “shopper” and a “consumer” are very

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An Overview of Sampling Methods in Research

You may have heard of sampling. It’s a cost-effective and efficient means of obtaining opinions or observations from a broad and diverse range of people. These people are selected from a particular group to gather more information and insights about the whole group. Did you know that sampling helps considerably in research? It is among

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An Introduction to Shopper Marketing

Did you know that the concept of shopper marketing has been around for a long time? However, it is worth noting that it has only recently been better defined, understood, refined and emphasized, especially within the retail industry. What is Shopper Marketing? Shopper marketing involves creating consumer awareness and enhancing interaction with current or new

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Understanding Your Customer Journey During COVID-19

We have endured nearly 365 days of global panic, fear and exhaustion as coronavirus cases continue down a volatile path. While the summer months brought with them heat and hope, this has been a cold, overwhelming winter with new COVID-19 cases spreading like wildfire. Over the course of the past year, we have watched the

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We’ve Raised $85 Million

Today we are thrilled to announce we have raised $85 million in a Series E financing to expand our platform capabilities and global network. The round was led by WestCap Group with participation from existing investors 8VC, Hanover Partners, Tao Capital Partners, Valor Equity Partners, Communitas Capital and Atreides Management who each also participated in

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