Crowdsourced Sustainability: A Competitive Supply Chain

It is apparent now more than ever that social and environmental issues are influencing business strategies, especially when it comes to supply chains. An organization’s success is determined not just by the financial metrics (which can sometimes provide a limited view of a company’s value), but also the non-financial metrics, such as Environmental, Social and

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How We’d Solve It: Seltzers vs. Ready-to-Drink Cocktails

Hard seltzers and ready-to-drink cocktails have grown in popularity quickly over the past couple of years. That growth trajectory is expected to continue over the next five years. Data from market research firm Grand View Research projects that sales of ready-to-drink cocktails will grow at a compound annual growth rate (CAGR) of 12.1% through 2027,

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Premise Peace Corps Alumni Spotlight: Liz McQuade

Premise’s growth is being driven by employees that bring a diverse array of backgrounds and skills to our company.  We are launching a new series spotlighting our employees who have served in the Peace Corps. Every year, thousands of people join the Peace Corps to drive change in developing nations. They travel to remote locations

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5 Reasons Why the Customer Will Dominate in 2021

It’s been a year since the official declaration of a global pandemic. Last year, people spent more time in their homes due to stay-at-home orders. Brands should continue to expect significant changes in customer behavior this year. One thing that continues to grow is the expectation of a better customer experience in every field.  With

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Forbes Recognizes Premise Data Among Best Startup Employers for 2021

SAN FRANCISCO (March 9, 2021)—Premise Data, the world’s leading market intelligence platform, today announced it ranks 272 on Forbes Annual List of Best Startup Employers, a list of 500 startup companies based in the U.S.. Forbes partnered with Statista to identify 2,500 organizations founded between 2011 and 2018 and which employ at least 50 people.

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How to Measure Your Shopper Marketing Strategy

Your shopper marketing strategy is likely a marketing and sales team collaboration with ample resource allocation and buckets of blood, sweat and tears. How do you know which exact shopper strategies closed the sale, which strategies made little to no difference to the shopper, and which strategies are driving shoppers to your competitors? Quick answer:

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The Rise of Hyperlocal Marketing in 2021

What Is Hyperlocal Marketing? This strategy targets potential customers present in a specific and limited geographical area. Sometimes these places are only a few streets or blocks away. Generally, it targets individuals who use the “near me” feature on their devices, such as mobile phones, when searching for a product or service. If you ever

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Using Data to Become a Category Captain

The “category captain” is a coveted position in retail. Historically, the massive suppliers with overwhelming market share secured these positions uncontested. The dawn of the digital age created an opportunity for the little man (or even the moderately-sized man who never had an opportunity to get skin in the game) to leverage data as a

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Finally Breaking Up with Traditional Field Data Collection?

In 2015, during the period of reflection that followed the Millennium Development Goals, UN Secretary General Ban Ki-Moon appointed a High Level Panel to advise on the global development agenda. They were among the first to call for a ‘data revolution’ in global development. This call made sense. Whole sectors of the global economy were

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Sampling Bias: Five Types You Should Know

What is Sampling Bias? We can define sample selection bias, or sampling bias, as a kind of bias caused by choosing and using non-random data for your statistical analysis. In survey or research sampling, bias is usually the tendency or propensity of a specific sample statistic to overestimate or underestimate a particular population parameter. Sampling

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What You Need to Know: Shopper vs. Consumer Insights

Walk up to any casual business conversation and you will likely hear the word “consumer” or “shopper” thrown around like a hot potato. In most business conversations, “shopper” and “consumer” are used interchangeably. While this is understandable for brevity’s sake, when it comes to data analysis and insights, a “shopper” and a “consumer” are very

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