Benson Chau, Author at Premise

Why You Need Better Pricing Data

Today’s marketplace is extremely tight for consumer packaged goods (CPG) companies. To stay in the game, CPG companies need to be constantly innovating; to do that, they need an accurate and current data source. There is immense value for brands in collecting ongoing data surrounding the prices of their products and other commodities in stores.

29 April

Understanding Dynamic Economies with Data

When doing business in countries with less stable political or economic climates, alternative data sources can provide critical business intelligence. Research suggests that alternative data sources can be extremely helpful for getting more accurate gauges of how war-torn economies are performing. You may not operate in countries impacted by war or conflict, but many emerging

22 April

The New Way to Collect In-Store Data

This is the final post in our four-part series covering tips and tricks for conducting a retail audit for your business. Global shifts are forcing retailers to be more data-centric, but collecting the right data can difficult, especially in-stores. For brands, collecting information about their products in retailers can provide critical insight, but often times

11 March

Dive into the Details of your Product Locations

This is part three of a four-part series covering tips and tricks for conducting a retail audit for your business. Optimally we would have a statistic to show you how often new retail outlets open and how often they go out of business, but there isn’t a place that keeps a comprehensive list of that

5 March

Our BREXIT Flash Poll Corroborates Other Reports and Reveals Some Interesting Doomsday Preparations

Brexit is happening, like it or not. Today, it’s not clear if the Prime Minister will fully negotiate a smooth exit from the European Union (EU). Will it be a “No-Deal” Brexit or will PM Theresa May secure a deal with the EU? The world will find out this month, but now, how do people

4 March

Stop Playing Where’s Waldo with Your Products and Services

This is part two of a four-part series covering tips and tricks for conducting a retail audit for your business. There are over 7.6 billion people in the world in over 195 countries covering 24 time zones. Research from the UN suggests that 1 in 5 people live in a city of one million or more,

28 February

Are You Crowdsourcing Retail Audit Data in Emerging Markets?

This is part one of a four-part series covering tips and tricks for conducting a retail audit for your business. The competitive consumer packaged goods (CPG) market is dominated globally by a handful of companies. Recent studies in the United States alone suggest that by 2020 sales of the CPG industry will exceed $760 billion. Many

27 February

Country Support Specialist Spotlight: Pewang Peters

Our global workforce plays a huge role in our ability to manage hundreds of networks and thousands of Contributors across the globe. In an effort to share more about what our global workforce (which includes our country support specialists (CSS’s) and country managers) does for Premise. This month in our spotlight series we are happy

4 February

Mo’ Money, Mo’ Problems

In the United States, it’s easy to see how the payments landscape is evolving with the rise of technology. We have so many options available to pay others and get paid. In the U.S. alone Statista estimates there are 5,868 FinTech related startups. We have many top FinTechs and banks that can be used on

31 January

The Fight Against Zika Continues in Colombia

In November 2018, we had the opportunity to visit our Zika Citizen Network pilot project in three different cities in Colombia. Funded by a USAID Grand Challenge grant, we are currently in the second stage of the two part project focusing on mitigating viruses spread by the Aedes aegypti mosquito in Cali, Cúcuta, and Santa

28 January

Author: Benson Chau