No One Leaves Home for a Simple Reason:

More migrants from the Northern Triangle countries of El Salvador, Guatemala, and Honduras crossed or attempted to cross the border in the first half of 2021 than in all of 2020.1  While COVID-19 may have slowed migration in 2020, it was temporary, and the numbers are rising again.  We know that the broad root causes

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Survey: 66% of Consumers Prefer Starbucks to Their Local Coffee Shop

Starbucks continues to dominate coffee culture as local cafes struggle to survive a pandemic economy. Local coffee store owners will have to think outside the box to compete with the convenience that giant coffee chains offer. A whopping 63% of American adults drink coffee daily, according to the National Coffee Association USA (NCA). We wanted

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How Premise is Different from Traditional Market Research

Data drives innovation and improvements at the micro and macro levels of every organization. Modern data collection requires three key elements: Speed. The pace of change in the business world has accelerated over the past two years, and it’s not going to slow down anytime soon. Businesses need quantitative and qualitative data in specific locations

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In the Green: Evaluating the Impact of Your ESG Initiatives

ESGs provide companies with the knowledge and tools to become purpose-driven business leaders in their discipline.  We explore how companies can use crowd empowerment to drive change and examine why purpose-driven businesses are particularly well-positioned to tackle the world’s biggest problems. Taking advantage of the opportunities created by the need to tackle social and environmental

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Back-to-School Shopping List for Retail Businesses

The back-to-school shopping season is in full swing. Retail businesses that are trying to make the transition back to school less hectic for shoppers in retail stores need to have their own actionable back-to-school shopping list ready to go. There are a couple of reasons for that. Students are gradually starting to return to classrooms

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Task of the Week: Premise Data’s Initiative to Promote Media Literacy

Media literacy is an increasingly prevalent issue that impacts how people interpret information and perceive the world around them. The spread of misinformation on social media in particular has eroded trust in healthcare, government, and other vital institutions.  In today’s world, media literacy affects every field, every person, at every hour of the day. As

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