TMRE @ Home: Emphasizing Agility in Uncertain Times and Other Key Trends

Agility is key to succeeding in modern business. Agile research is, at its very essence, the continual development and refinement of research tools and methodology. That was the overarching theme of the recent TMRE @ Home virtual event held from June 7-10. The event brought together market research professionals from various sectors for discussion around

Read More...

Premise Statement on the Recent Coverage in the Wall Street Journal

We are flattered that the Wall Street Journal decided to write about our work. However, we wanted to clear up a couple of misconceptions that the reporter made about who we are and what we do. There are three points in the article that require clarification. Primarily, the repeated use of the word “unwitting” when

Read More...

Pride 2021: A Celebration and Reminder That More Work Needs to Be Done

Every June, people around the world celebrate Pride.  It’s a month of elaborate celebrations and festive gatherings where LGBTQ community members and their allies come together. It’s also a month to reflect on the progress that the LGBTQ community has made. It is important in celebrating Pride that we take additional steps to ensure we

Read More...

Task of the Week: Starbucks Versus the Local Coffee Shop

One of the greatest debates in coffee right now is Starbucks versus the local coffee shop. Starbucks has changed the game when it comes to coffee. The global chain is on seemingly every street corner and has forever changed how people buy their coffee thanks to mobile ordering through its addicting mobile app, which accounts

Read More...

Merging Quantitative and Qualitative Research to Make More Agile Business Decisions

Companies today are facing an increasingly difficult problem: How to merge familiar, well-established data aggregation mechanisms — quantitative research — from their industries with fast-paced, voluminous platforms — qualitative research — available via the everyday consumer’s smartphone.  Traditional methods such as focus groups and site audits can generate valuable information. However, they simply cannot match

Read More...

Premise Celebrates Juneteenth

President Biden yesterday signed into law a bill proclaiming Juneteenth to be the first new federal holiday since Martin Luther King Jr. Day in 1983.  Today I am proud to announce that every June 19th will be a company holiday for Premise. Employees will be given the day off to reflect on the work that

Read More...

Returned Peace Corps Volunteer Spotlight: Christian Freymeyer

Premise’s growth is being driven by employees that bring a diverse array of backgrounds and skills to our company.  Every year, thousands of people join the Peace Corps to drive change in developing nations. They travel to remote locations around the world, learn about new cultures, work with a diverse group of people, and develop

Read More...

Three Emerging Agile In-Store Data Aggregation Methods

Success in modern retail calls for more agile data aggregation in order to make smarter business decisions. Customers have more options than ever before when it comes to learning about and buying new products. A bad experience — whether that’s products being out of stock or displays that aren’t in compliance — could have severe

Read More...

How to Make Your Market Research More Agile

Challenges posed by the COVID-19 pandemic demonstrated the need for a more agile approach to market research, reflecting the importance of adaptability in an era of unprecedented change.  However, the groundwork for the current era of agile market research was laid decades ago, setting the stage for a transformation that has only accelerated over the

Read More...

Task of the Week: Brands Supporting Pride

The month of June is also known as Pride, a time to celebrate the LGBTQ+ community and to honor the progress they have made over the years. Pride also tends to be a time when businesses of all shapes and sizes proclaim their commitment to the LGBTQ community. Brand logos are changed to incorporate the

Read More...

How We’d Solve It: Measuring the Success of Out-of-Home (OOH) Advertisements

People are starting to travel again and as they do, that means Out-of-Home (OOH) advertisements are going to be driving more brand awareness and sales. Out-of-Home advertisements encompass any advertisement conducted offline and out of the home, such as billboards and transit advertisements. In today’s installment of our ongoing How We’d Solve It series, we

Read More...