Merging Quantitative and Qualitative Research to Make More Agile Business Decisions

Companies today are facing an increasingly difficult problem: How to merge familiar, well-established data aggregation mechanisms — quantitative research — from their industries with fast-paced, voluminous platforms — qualitative research — available via the everyday consumer’s smartphone.  Traditional methods such as focus groups and site audits can generate valuable information. However, they simply cannot match

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Premise Celebrates Juneteenth

President Biden yesterday signed into law a bill proclaiming Juneteenth to be the first new federal holiday since Martin Luther King Jr. Day in 1983.  Today I am proud to announce that every June 19th will be a company holiday for Premise. Employees will be given the day off to reflect on the work that

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Returned Peace Corps Volunteer Spotlight: Christian Freymeyer

Premise’s growth is being driven by employees that bring a diverse array of backgrounds and skills to our company.  Every year, thousands of people join the Peace Corps to drive change in developing nations. They travel to remote locations around the world, learn about new cultures, work with a diverse group of people, and develop

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Three Emerging Agile In-Store Data Aggregation Methods

Success in modern retail calls for more agile data aggregation in order to make smarter business decisions. Customers have more options than ever before when it comes to learning about and buying new products. A bad experience — whether that’s products being out of stock or displays that aren’t in compliance — could have severe

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How to Make Your Market Research More Agile

Challenges posed by the COVID-19 pandemic demonstrated the need for a more agile approach to market research, reflecting the importance of adaptability in an era of unprecedented change.  However, the groundwork for the current era of agile market research was laid decades ago, setting the stage for a transformation that has only accelerated over the

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Task of the Week: Brands Supporting Pride

The month of June is also known as Pride, a time to celebrate the LGBTQ+ community and to honor the progress they have made over the years. Pride also tends to be a time when businesses of all shapes and sizes proclaim their commitment to the LGBTQ community. Brand logos are changed to incorporate the

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How We’d Solve It: Measuring the Success of Out-of-Home (OOH) Advertisements

People are starting to travel again and as they do, that means Out-of-Home (OOH) advertisements are going to be driving more brand awareness and sales. Out-of-Home advertisements encompass any advertisement conducted offline and out of the home, such as billboards and transit advertisements. In today’s installment of our ongoing How We’d Solve It series, we

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Premise Pays Over $1 Million in Bitcoin to Contributors Around the World

Premise Contributors are increasingly choosing to get paid for completing tasks in Bitcoin. Premise has been paying via Coinbase since 2016. Since our first Contributor cashed out in August 2017, we’ve paid more than $1 million in Bitcoin to Contributors in more than 110 countries around the world including the United States through Coinbase. To

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