The Power of Data in Understanding Financial Inclusion

Financial exclusion can be a significant barrier to economic growth – for both an individual and a nation. The importance of financial inclusion has been especially demonstrated in populations without regular access to traditional financial services—women, illiterate individuals, members of the LGBTQ+ community, etc.  Recent studies have shown that with better financial inclusion, households can

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Are Governments Providing Enough Nutrition for Those Who Need It?

Premise performs ongoing sentiment analysis utilizing our strong user base and their contributions to our Global Index. The Premise Global Index strategically comprises over 35 general topics: from strength and effectiveness of civic organizations, community cohesion and quality of life, economic health, to the availability/effectiveness of basic services (health care, water & sanitation, transportation, housing,

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How to Measure Your Shopper Marketing Strategy

Your shopper marketing strategy is likely a marketing and sales team collaboration with ample resource allocation and buckets of blood, sweat and tears. How do you know which exact shopper strategies closed the sale, which strategies made little to no difference to the shopper, and which strategies are driving shoppers to your competitors? Quick answer:

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The Rise of Hyperlocal Marketing in 2021

What Is Hyperlocal Marketing? This strategy targets potential customers present in a specific and limited geographical area. Sometimes these places are only a few streets or blocks away. Generally, it targets individuals who use the “near me” feature on their devices, such as mobile phones, when searching for a product or service. If you ever

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Using Data to Become a Category Captain

The “category captain” is a coveted position in retail. Historically, the massive suppliers with overwhelming market share secured these positions uncontested. The dawn of the digital age created an opportunity for the little man (or even the moderately-sized man who never had an opportunity to get skin in the game) to leverage data as a

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