Finally Breaking Up with Traditional Field Data Collection?

In 2015, during the period of reflection that followed the Millennium Development Goals, UN Secretary General Ban Ki-Moon appointed a High Level Panel to advise on the global development agenda. They were among the first to call for a ‘data revolution’ in global development. This call made sense. Whole sectors of the global economy were

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Sampling Bias: Five Types You Should Know

What is Sampling Bias? We can define sample selection bias, or sampling bias, as a kind of bias caused by choosing and using non-random data for your statistical analysis. In survey or research sampling, bias is usually the tendency or propensity of a specific sample statistic to overestimate or underestimate a particular population parameter. Sampling

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What You Need to Know: Shopper vs. Consumer Insights

Walk up to any casual business conversation and you will likely hear the word “consumer” or “shopper” thrown around like a hot potato. In most business conversations, “shopper” and “consumer” are used interchangeably. While this is understandable for brevity’s sake, when it comes to data analysis and insights, a “shopper” and a “consumer” are very

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An Overview of Sampling Methods in Research

You may have heard of sampling. It’s a cost-effective and efficient means of obtaining opinions or observations from a broad and diverse range of people. These people are selected from a particular group to gather more information and insights about the whole group. Did you know that sampling helps considerably in research? It is among

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An Introduction to Shopper Marketing

Did you know that the concept of shopper marketing has been around for a long time? However, it is worth noting that it has only recently been better defined, understood, refined and emphasized, especially within the retail industry. What is Shopper Marketing? Shopper marketing involves creating consumer awareness and enhancing interaction with current or new

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Understanding Your Customer Journey During COVID-19

We have endured nearly 365 days of global panic, fear and exhaustion as coronavirus cases continue down a volatile path. While the summer months brought with them heat and hope, this has been a cold, overwhelming winter with new COVID-19 cases spreading like wildfire. Over the course of the past year, we have watched the

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We’ve Raised $85 Million

Today we are thrilled to announce we have raised $85 million in a Series E financing to expand our platform capabilities and global network. The round was led by WestCap Group with participation from existing investors 8VC, Hanover Partners, Tao Capital Partners, Valor Equity Partners, Communitas Capital and Atreides Management who each also participated in

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Premise Data Raises $85 Million to Transform Market Intelligence by Scaling its Machine Learning and Human Intelligence Platform

SAN FRANCISCO, January 13, 2021 / Premise Data today announced $85 million in Series E financing to expand its platform capabilities and global network. Led by Laurence Tosi’s WestCap Group with participation from Dave DeWalt’s NightDragon, as well as Winslow Capital, DRW Venture Capital and Vista Credit Partners, the credit-lending arm of Vista Equity Partners,

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Reflecting on 2020: Examining the Impact of Premise on our Contributors in Low and Middle-Income Countries

Twenty international development customers used the Premise Platform for data collection and analytics in 2020. This mix of governments, foundations, NGOs and consultancies used our technology on programs ranging from global health, governance, education, human rights and humanitarian assistance. Our team helped these organizations use our platform to collect on-the-ground data that feeds into their

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Americans Embrace Existing COVID Precautions, as Well as New Vaccines

As we step into a new year our country faces two competing realities tied to the ongoing COVID-19 pandemic—first and foremost, the nascent campaigns to distribute the two approved vaccines across the country, which has successfully reached over 4M Americans and counting thus far. This positive point of hope is counterbalanced by the steadily surging

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