The Elevated Apple Shopping Experience at Target

A few months ago, Target announced an enhanced Apple shopping experience for its guests. Building on their existing partnership with Apple, the new destination combines Apple’s newest products with Target’s convenience as a retail hub. As the new store-within-a-store debuted in select locations across the country, we asked our Contributors to report on their experiences

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Premise Peace Corps Alumni Spotlight: Liz McQuade

Premise’s growth is being driven by employees that bring a diverse array of backgrounds and skills to our company.  We are launching a new series spotlighting our employees who have served in the Peace Corps. Every year, thousands of people join the Peace Corps to drive change in developing nations. They travel to remote locations

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The Top Five Reasons Why You Should Be a Premise Contributor

Today, people are turning to the gig economy as a way to improve their quality of life while working their own hours. As a result, more people are choosing to join the Premise Contributor network which enables Premise Contributors to help our clients solve problems big and small on a daily basis. Armed with just

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Say Hello, to Our New Logo

Say hello to our new logo!  Today, we’re thrilled to introduce the new Premise logo, our first big step towards revamping the Premise brand to better reflect our upward momentum in the data aggregation market. Here’s why we decided to move in this new direction. The old logo played a pivotal role in helping to

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Unrest in Tunisia: Survey Results Paint a Complex Picture

The nearly 10-year-old Tunisian democracy has been severely tested over the past year.  Tunisia has endured several rounds of protests, economic headwinds, and a worsening COVID-19 situation. But arguably the biggest test came in late July 2021, when President Kais Saied suspended Parliament and removed the Prime Minister, throwing the long-term fate of democracy in

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No One Leaves Home for a Simple Reason:

More migrants from the Northern Triangle countries of El Salvador, Guatemala, and Honduras crossed or attempted to cross the border in the first half of 2021 than in all of 2020.1  While COVID-19 may have slowed migration in 2020, it was temporary, and the numbers are rising again.  We know that the broad root causes

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Survey: 66% of Consumers Prefer Starbucks to Their Local Coffee Shop

Starbucks continues to dominate coffee culture as local cafes struggle to survive a pandemic economy. Local coffee store owners will have to think outside the box to compete with the convenience that giant coffee chains offer. A whopping 63% of American adults drink coffee daily, according to the National Coffee Association USA (NCA). We wanted

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How Premise is Different from Traditional Market Research

Data drives innovation and improvements at the micro and macro levels of every organization. Modern data collection requires three key elements: Speed. The pace of change in the business world has accelerated over the past two years, and it’s not going to slow down anytime soon. Businesses need quantitative and qualitative data in specific locations

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In the Green: Evaluating the Impact of Your ESG Initiatives

ESGs provide companies with the knowledge and tools to become purpose-driven business leaders in their discipline.  We explore how companies can use crowd empowerment to drive change and examine why purpose-driven businesses are particularly well-positioned to tackle the world’s biggest problems. Taking advantage of the opportunities created by the need to tackle social and environmental

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