Are You Flying Blind In-Stores? Businesses with access to reliable data strategize more effectively and make better business decisions due to a deeper understanding of their customer experience, product and competitors. A retail audit is one of the best and most effective ways to understand your goods in the market. Below are some of the
Read More...Will Remote Research Reign in 2021? Pretty much every aspect of life and business has been impacted to some degree due to the pandemic, including the market research industry. With the huge disruption in the industry came the rapid acceleration of digital transformation. A lot of companies have been forced to stop research initiatives and
Read More...In order to allow our data to be accessible to as many organizations as possible, Premise is actively working with our partner Code for Venezuela to make all the data available through HDX, the Humanitarian Data Exchange, an online open data source platform from the United Nations Office for the Coordination of Humanitarian Affairs. The
Read More...Experts know that bias can occur in any research program, but the goal is to reduce bias to get better data. There are many different types of bias that commonly occur in the process of research and analysis. Below are some of the different types of bias and how you can limit their impact on
Read More...The ongoing political, social and economic crisis in Venezuela has caused over five million citizens (roughly 17% of the population) to leave the country in search of better opportunities and living conditions. Unfortunately, little is known about the current state of IDPs or what obstacles they face during the relocation process. Awareness of the current
Read More...As expected, Black Friday and Small Business Saturday looked vastly different this year. According to Adobe Analytics, consumers spent $23.5 billion online between November 25 and November 29, a 23% increase from 2019. While these statistics look promising, brick-and-mortar traffic fell by 52.1%. If you ventured out of your home on Black Friday, you probably
Read More...