Was Black Friday 2020 A Success: A Global Analysis

Coca-Cola, baseball and jazz are prime examples of bits of American culture that have been successfully exported to the rest of the world. But what about the most American of shopping holidays, Black Friday? Could a shopping holiday that is timed to capitalize on a day that only Americans have off from work possibly have

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Competitive Intelligence: The Gift that Keeps on Giving

The end of Q4 is rapidly approaching. If you listen very closely, you can hear winter coming: the soothing voice of Bing Crosby on the radio, pine cones thunderously crashing to the ground, accountants with furrowed brows crunching year-end numbers. The holiday season may look a little different this year as we approach month nine

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Premise Data Named to Deloitte’s 2020 Technology Fast 500™ List

Premise Data Ranked 182nd Fastest-Growing Company in North America on Deloitte’s 2020 Technology Fast 500™ Attributes 661 % Revenue Growth to the company’s agility and ability to respond to market demands SAN FRANCISCO, Nov. 19, 2020 /PRNewswire/ — Premise Data today announced it ranked 182 on Deloitte’s Technology Fast 500™, a list of the 500 fastest-growing technology, media, telecommunications,

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Locals Know the Real Impact of COVID-19

Announced on October 31 by the Cabinet Office, the United Kingdom is in the midst of a new set of national restrictions to help control the spread of the novel coronavirus. Over 66.5 million people will be required to stay at home with few exceptions. The restrictions will touch every facet of life in the

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Using Shelf Monitoring to Prevent OOS This Holiday Season

You spend months brainstorming the perfect gifts for your family and friends every year. Maybe you keep note of those ideas in your head, perhaps you have a notebook with a few suggestions, or maybe you go all-out with a PowerPoint presentation color-coordinated by family member. Regardless of your laissez-faire or slightly manic attitude toward

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4 Ways to Build Consumer Trust During the Holiday Season

The holidays are among us. Outdoor shopping centers craned in their extra-large Christmas trees with baubles the size of your head, twinkling lights illuminate major roads and, most importantly, Starbucks is playing holiday music while dishing eggnog lattes in holiday cups. Though the visual aspect of holiday preparations seems relatively normal, the holiday season will

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Ken Cassar Joins Premise Data as Head of Commercial Vertical

Ken Cassar has joined Premise Data as Head of Commercial Vertical; in his new role, Cassar will focus on the crowdsourced research needs of global for-profit businesses. Cassar was most recently VP of strategy and insights at Rakuten Intelligence, where he oversaw Rakuten’s research agenda, identifying and contextualizing e-commerce industry trends from Rakuten’s panel of

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Why every state should adopt a mask mandate, in 4 charts

Thirty-two states and Washington, DC, implemented statewide mask mandates between April and August. During the same period, an increasing number of Americans began to wear masks regularly, according to a weekly survey started in mid-April by the data intelligence company Premise. Read the full article here.

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A Closer Look at Sentiments Surrounding the #EndSARS Movement in Nigeria

On October 3, the killing of a young man by alleged members of the Nigerian Special Anti-Robbery Squad (SARS), a unit known in equal measure for its brutality and lack of accountability, quickly reverberated across social media. A video of the killing led the #EndSARS movement to resurface online and resulted in nation-wide protest accompanied

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