What is a Quick Service Restaurant? Just as the name implies, a quick service restaurant (also known as a QSR) is a restaurant characterized by its fast amenities and minimal table service. To the majority, a QSR is called a fast food restaurant. As the industry evolved, the potential for more options arose. Many restaurants
Read More...Essentially the difference between qualitative and quantitative data is the difference between asking “what” and asking “why.” Quantitative data provides the numbers–for example, how many people purchased an item within a specified time period from a specific vendor. Qualitative data can help to explain why those consumers bought that item instead of a similar item
Read More...Defining the Customer Experience (CX) Experts at Convince and Convert define customer experience as the “combined interactions a customer has with your brand.” These interactions span the entire customer journey from individual consumer touchpoints to customer engagement channels (i.e. chatbots, social media, email, etc.). Customer experience is subjective, which makes achieving a unanimously positive customer
Read More...What exactly is visual merchandising? Eye-catching doesn’t even begin to describe the ability behind visual merchandising to adequately promote and market products that are all around us in the public realm. Colorful displays, clever verbiage and noticeable product placement are only a few of the ways visual merchandising can be utilized to sell a company’s
Read More...Surveys are a great way to gather reliable and usable data. They can provide valuable insight into almost any topic. When you create a survey you should always go through a few rounds of edits and testing to ensure the survey design is appropriate. Here are a few tips to help you design your next
Read More...Premise Data has a global network of Contributors who are paid to provide ground-level insights through Premise’s mobile app. As of January 2020, over 1.4 million on-the-ground local citizen Contributors are paid to answer surveys and map places across the globe. On average, Contributors are submitting hundreds of thousands of responses to “tasks” per day.
Read More...Emerging markets face different challenges than developed countries. These challenges have led to volatile markets, with data that is constantly changing and affecting how business is conducted. Around 80% of the world’s GDP comes from emerging markets, so it is vital to have a constant supply of accurate data. With these challenges come new opportunities.
Read More...January 4th is National Trivia Day in the U.S. At Premise, we have a great love for fun facts and data. Premise continuously collects data in over 75 countries about everything from the price of local goods to citizen sentiment about community resources. So put on your thinking cap and test your knowledge of our
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