The Age of the Customer Years before it was widely accepted, Forrester Research, Inc., the notoriously famous market research firm, spotted the economic shift in power from a “business-centric model” to a “people-centric model” where consumers demand the innovation of goods and services. The team at Forrester called this era the “Age of the Customer;”
Read More...While there are countless digital data sources, they do not always tell the full picture. Often times key pieces of information can only be observed in the physical world. That is why anyone who operates in the real-world needs to have information about what is happening on-the-ground. When we talk about Location Discovery, we’re talking
Read More...What is Mystery Shopping? A mystery shopper is an anonymous consumer hired to provide an unbiased evaluation of your company’s operations through guided observation. The Types of Mystery Shopping There are four types of mystery shopping that allow businesses to analyze their customer journey for actionable insights: 1. In-Person Mystery Shopping. In-person mystery shopping requests
Read More...We are continuing our global workforce spotlight series (which includes our country support specialists (CSS’s) and country managers) with Hassani. Our global workforce plays a huge role in our ability to manage hundreds of networks and thousands of Contributors across the globe. We asked Hassani a few questions so that you can get to know
Read More...The Amazon Rainforest fires dominated international headlines a few months back, and the sad truth is that while the news stories have slowed and been pushed from the headlines, the fires have not stopped burning. Brazil’s National Institute for Space Research reports that the number of fires through September 2019 is up nearly 50 percent
Read More...Often in business, as in life, we’re told to keep the big picture in mind by not getting bogged down by minor details—don’t lose sight of the forest for the trees. This outlook can help a company set its strategic vision or empower someone to make quick decisions. But what do you do if you
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